Optimize Images for Mercado Libre
How to prepare, format, and compress product images for Mercado Libre listings to improve visibility and conversion.
Listings compete visually first. Precise, lightweight images increase click‑through and trust on Mercado Libre.
Core specs
| Requirement | Recommendation |
|---|---|
| Main image | 1200×1200px on pure white background |
| Format | WebP (master in PNG) |
| File size | ≤250 KB (aim ≤180 KB) |
| Additional | No watermarks, centered subject |
Workflow
- Shoot or export high‑resolution source.
- Background cleanup (consistent white).
- Crop square; maintain natural margins.
- Convert: PNG → WebP q80 (test AVIF if large).
- Inspect at 2× zoom for artifacts.
- Batch rename: product-key-attribute.webp.
Gallery strategy
- Show scale (hand, model) in second or third image.
- Detail macro for materials.
- Lifestyle context shot.
- Feature callout (text minimal, high contrast).
- Packaging / included items.
SEO & visibility
Clear, consistent imagery reduces bounce; Mercado Libre ranking factors include engagement signals—faster loading supports this indirectly.
Pitfalls
- Overcompressed first image (murky edges).
- Inconsistent white (slight gray cast).
- Ignoring aspect discipline across variants.
- Large PNG uploads without conversion.
Summary
An optimized image set is a low-effort lever: higher CTR, lower dissipation, better conversion. Standardize once and replicate for catalog scale.